Aspiring Young Woman Entrepreneur Interview: Mindy, SOAMI

As we approach International Women's Day on 8 March 2020, we reached out to multiple lady bosses to talk about their brand story and introducing their brand!


Brand story + inspiration: Growing up, I have come to learn that people always need affirmation. I have known too many people whose breakthrough journeys involved clinging on to a word or a phrase.  The problem is, in a culture where words are exchanged so quickly and carelessly, it is easy to forget the good things that have been said to us. I have tried pasting post-its and making post cards at my work space, but when I am out and about I forget about them. So I sought to find a more tangible way to store the important heart words in a visible place.



One day, while traveling, I found a kind craftsman in a crafter's market who hand-engraves names onto jewellery. I asked if he could carve a personal reminder on a simple bangle for myself. He did a beautiful job and I was so touched by how something so simple could have such a powerful impact on me. In that moment, I realised I could physically wear love, promises, goals, dreams, truths.. That saw the beginning of SOAMI, and the rest is history.



Check out SOAMI on Instagram and their Website.


Thank you to Team SOAMI for providing us with this very inspiring piece! Look forward to more interviews coming up in the upcoming days!

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